ISLAMABAD – The Competition Commission of Pakistan (CCP) has approved the merger of two European dairy giants, a move set to consolidate their operations in the country’s dairy market. The CCP granted its clearance for Milcobel CV to merge with and into Zuivelcoöperatie FrieslandCampina U.A.
FrieslandCampina, a major Dutch cooperative, is a familiar name to Pakistani consumers through its subsidiary, FrieslandCampina Engro Pakistan Limited (FCEP), which manufactures and sells a wide range of dairy products. Its new partner, Milcobel, is a Belgian cooperative that markets its “Inco” and “Binco” milk powder brands in Pakistan, primarily through business-to-business (B2B) arrangements.
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The CCP’s review of the transaction focused specifically on the “Dairy Products – Milk Powder” market within Pakistan. After a thorough assessment, the commission concluded that the merger would not create or strengthen a dominant position in the market. This approval signals that the consolidation of the two international entities is not expected to harm competition or negatively impact consumers in Pakistan.
The merger brings together two key players in the global dairy industry, strengthening their collective presence and product portfolio in the Pakistani market.
